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Monday, September 12, 2011

The Power of Color on the Human Body and Mind!

Colors have a vibrational resonance that can effect many aspects in our life. For example, have you ever walked into a room that was too bright and felt that you just couldn't stand another moment in there? Or been to a light green hospital lobby and felt noticeably calmer? I've compiled a small list of studies from other sources below on how color actually has been scientifically proven to alter the physiology of our brain, hormones, systemic processes, including, healing, digestion, nervous and emotional.


Body Temperature:
Ketchum tells the story of a New York manufacturer who redecorated the cafeteria of his factory in light blue. The female employees soon began to complain that the cafeteria was chilly. Some of them even started wearing their coats to lunch. The plant engineer protested that the temperature was thermostatically controlled and that the cafeteria was just as warm as the rest of the factory. The complaints continued, however, and a color engineer was called in. He ordered the baseboards repainted orange, had orange slip covers placed on the chairs....and the complaints ceased!


Productivity:
Green and red seem to have psychological effects. Dr. Gilbert Brighouse of Occidental College in Los Angeles recorded the muscular responses of several hundred students under the influence of red and green lights. He found that their reactions were faster than usual under a red light, while green light actually retarded their reactions.


Workers in another factory complained they were straining their backs lifting black metal boxes. Over the week-end, the ingenious foreman had the boxes repainted pale green. The following Monday several of the workmen were heard to remark about the ease of lifting 'these new lighweight boxes."


“Participants scored higher on detail-oriented assignments, such as memory tasks or proofreading, when completing them on a red background. They did better on tasks that called for imagination and creativity with blue.


We've done a study of these kind of associations, and what we find is that of the terms we looked at, red turns up on top for associations for a number of different things: angry, aggressive, strong, courageous, frustrated and lustful," said Stephen E. Palmer, a professor of psychology and cognitive science at the University of California, Berkeley.


The researchers wrote that red, compared with blue, "can activate an avoidance (versus approach) motivation and subsequently can enhance performance on detail-oriented (versus creative) cognitive tasks."
But Palmer added a caveat to that. "When you're doing the avoidance words, you'll find that people are fastest with red, but they're almost as fast with white," he said. "It's almost as if blue is having an inhibiting effect on people's solution times."


Mood:
Suicides from BlackFriar's Bridge, a gloomy black structure in the heart of London, declined by one third when it was painted bright green.


Blue can be a real emotional sedative. Some hospitals have found that patients recover more quickly if they are placed in blue rooms following major surgery. Blue rooms are sometimes used to quiet violent inmates of mental hospitals.



Selecting the proper colors to suit your changing personal moods is a more difficult matter. Suppose you feel depressed and in need of a bright environment for an emotional lift? Then suppose by tomorrow you're brimming over with exciting plans that require the sedative effect of pale blue? Well, the Color Research Institute of America has a partial solution to this problem - keep changing colors with your moods.


That's easy enough in clothing, and it can be done also in your surroundings. Keep the walls gray or some other neutral shade and use spots of color - in pictures, slip covers or hangings - that can easily be changed.


As for the right colors to go with the outfit that suits your mood, the institute suggests:
Take a sheet of black paper or cardboard,
cut out a two to four inch square,
look at the color of your outfit through this 'window' for about 30 seconds and then look at a blank sheet of white paper.
The color that appears on the paper will be the after-image - a complement of the original color.



Digestion:
The effect of color on digestion as the result of such thought-association was dramatically demonstrated by Samuel G. Hibbon, an illumination engineer. He invited several guests to a table set with tempting foods. Each guest had a good appetite - until the group was seated and Hibbon pushed a button. The dining room was flooded with specially designed lights. As a result, the juicy brown steaks looked gray; the crisp celery turned pink; the coffee was transformed into a sickly yellow fluid. Most of the guests couldn't eat a thing. Some of those who forced down the food were actually nauseated.


Commercial airlines many years ago abandoned interior decorations in yellow because certain shades encouraged air-sickness. For the same reason yellow foods should also be avoided during air or ocean voyages. Yellow is an excellent color, however where 'food for thought' is concerned. Research has shown that the grades of school children rose noticeably when their study rooms were redecorated in yellow.


Time Perception:
Subjects overestimated the passage of time under the influence of red and underestimated it under the influence of green or blue. This was shown to experiments with two groups of salesmen. The first group, divested of watches, was ushered into a red room for a conference. At its close, they were asked to guess how long it lasted. The average estimate was six hours. Actually the meeting had lasted just half that time! A similar poll was conducted among a group of salesmen conferring in a light blue room. All though they had spent less time than they actually had thought.


Health:
Dr. Brunler also exposed two groups of mildly intoxicated men to different colored lights. Those in yellow-orange light stopped drinking and those in red light kept drinking.


A physician in Pinehurst, N.C., Dr. Francis Owens treated burns on some of his patients by holding the affected area under a light wrapped in green paper.
After half an hour under the green light, the patients, some with second and third degree burns, reported the pain had ended dramatically.
Dr. Owens said the burned areas also healed far more quickly than he would have normally expected.


Here is how Dr. Davis rates colors for healthful effects:
RED - stimulates the circulatory system, helps overcome inertia and may help break up congestion. Japanese experiments with rabbits showed that red lights also lowered blood pressure. But nervous people, or those with a high fever should avoid red, which overexcites the nervous system.
ORANGE - has been used to alleviate asthma and respiratory ailments and is also believed to ease cramps. It helps digestion and can provide relief from ulcer pain. It also boosts enthusiasm and morale.
YELLOW - is believed to be a muscle stimulant and helps a nervous condition. It also aids digestion and relieves constipation. Deep yellow-orange may relieve the join swelling of some forms of arthritis. It cheers up depressed patients.
GREEN - soothes nerves and promotes general healing. It also stimulates passion by reminding a person of spring and rejuvenation.
BLUE - helps reduce pain and fevers and helps people to relax. It aids in fighting infection or inflammation. In some cases, it has helped relieve migraine headaches.
INDIGO - relieves swelling and pain and is a good sedative.
VIOLET - promotes sleep. It also lowers body temperatures and improves the circulatory system.


Business and Marketing:
The importance of color in business and industry was shown when a Chicago packing house tripled its sales after changing the yellow walls of its display rooms. Aware that each color has its specific after-image color engineers discovered that the yellow created a gray after-image which robbed the meat of its natural redness. Sales leaped after they advised painting the walls green because the contrasting after-image made the meat look redder than ever.
Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites.
Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design. Orange is very effective for promoting food products and toys.
Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.


When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning.
You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety.


Green has great healing power. It is the most restful color for the human eye; it can improve vision.
Use green to indicate safety when advertising drugs and medical products. Green is directly related to nature, so you can use it to promote 'green' products. Dull, darker green is commonly associated with money, the financial world, banking, and Wall Street


Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming effect.
You can use blue to promote products and services related to cleanliness
Use blue to suggest precision when promoting high-tech products.
Avoid using blue when promoting food and cooking, because blue suppresses appetite.


According to surveys, almost 75 percent of pre-adolescent children prefer purple to all other colors.
Light purple is a good choice for a feminine design. You can use bright purple when promoting children's products


You can use white to suggest simplicity in high-tech products. White is an appropriate color for charitable organizations; angels are usually imagined wearing white clothes
White is often associated with low weight, low-fat food, and dairy products. White is associated with hospitals, doctors, and sterility, so you can use white to suggest safety when promoting medical products.


Black gives the feeling of perspective and depth, but a black background diminishes readability. A black suit or dress can make you look thinner. When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out. Black contrasts well with bright colors. Combined with red or orange – other very powerful colors – black gives a very aggressive color scheme.


Hormones:
A team of researchers, including one from Arizona State University, found in an experiment that involved artificially coloring the breast feathers of male barn swallows the testosterone levels of the manipulated birds soared in a short period of time. The jump in testosterone, recorded after one week, was unexpected because it was observed at the time in the breeding cycle when levels of sex steroids like testosterone are typically declining.




The human photoreceptor flavin molecules are not limited conveniently to the retina but rather are ubiquitous, being found in virtually every tissue. What are they doing there if, indeed, the whole light-human story is limited to the retinal-pineal axis? What extraocular light transduced products are formed? What function do these products have?


Studying:
This indicated that red possibly elicited an anxiety state and therefore caused a higher level of brain activity in the areas of perception and attention than did the color blue. Red paper's effect to activate the central cortical region with regard to perception and attention was considerably more distinguishable than was the biological activating effect of bluish light in our study.


Researchers at the University of Basel have discovered that computer screens with a LED backlight unit (BLU) have a greater effect on a person's sleepiness and cognitive performance, as compared to other types of BLUs. LEDs emit more energy at a wavelength of around 464 nanometers, which has a strong effect on the circadian hormone melatonin's level as well as on cognitive performance. Tests showed that people who sat in front of an LED display for five hours in the evening had a 20% faster reaction time and had better cognitive abilities according to other tests as well. The researchers suggest creating BLUs with a variable spectral power distribution so that sleep cycles are not disturbed. If you are an avid video gamer, consider upgrading to an LED display.


Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest.


Here's a list of automatic subconscious emotional responses colors elicit when we see them on a person.
RED -- Dominance, power, attention, sexual energy, health, determination, passion, persistence, excitement, strength
PINK -- Upbeat, good health, calming, friendly, compassionate, faithful, femininity, calm
ORANGE --Happy, courageous, successful, enthusiasm, bold, adventuresome, friendliness, warmth, informality, welcoming, movement, energy
BROWN -- Informal, reliable, approachable, relaxed, stability, earthy
YELLOW -- Anxiety, alert, optimistic, confident, stimulating, enthusiastic, playful, cheerful, communicative, expressive, intelligent
GREEN -- Relaxing, compassion, prosperity, prestige, growth, abundance, money, vitality, harmony, efficiency
AQUA --motivated, active, dynamic
TURQUOISE --Refreshing, cool, imaginative, innovative, youthful
BLUE -- Loved, high regard, knowledge, authority, trust, serious, responsibility, peace, social status, caring, good health, tranquil, intuitive, happiness, calm, honest, loyalty, integrity
LIGHT BLUE -- Peaceful, sincere, affectionate
INDIGO -- Knowledge, power, integrity
PURPLE -- Spiritual, passionate, visionary, regal, powerful, respected, dignified, luxurious
LAVENDER -- Romantic, imaginative, fantasy
MAGENTA -- Outrageous, imaginative, innovative
GOLD -- Illumination, wisdom, prestige, expensive
SILVER --Prestige, cold, scientific
BLACK -- Elegance, authority, dignity, sophistication, seductive, mystery
GRAY -- Brainy, class, efficiency, sophisticated, confidence
WHITE -- Virtue, fertility, clean, status, prosperity.
Cool colors: (green, blue, violet) are associated with water, sky and foliage. They are calming, unassuming and they appear to recede. This is handy knowledge if you want to appear less heavy or are in the witness protection program.
Warm colors: (red, orange, yellow) are associated with fire and the sun. They psychologically suggest emotion, energy and warmth while optically appearing larger. Now you can skip the gym and still bulk up!


Use a color combo that doesn't compliment your eye, hair and skin tone, and people ask if you're feeling okay.


Hope you find this insightful. enjoy!

To find out what it means when you are attracted to certain colors go here: Which color pops out at you?


References:http://faculty.washington.edu/chudler/coltaste.html
http://blog.kissmetrics.com/color-psychology/
http://health.usnews.com/health-news/family-health/brain-and-behavior/articles/2009/02/05/color-can-affect-how-people-think-and-act
http://keelynet.com/biology/coloraff.htm
http://www.color-wheel-pro.com/color-meaning.html
http://www.sciencedaily.com/releases/2008/06/080602121302.htm
http://www.ncbi.nlm.nih.gov/pubmed/17641457
http://www.mostlycolor.ch/2011/04/led-display-affects-circadian.html

1 comment:

  1. To find out what it means when you are attracted to certain colors, go here: http://lamastersveiled.com/1/post/2012/12/what-it-means-when-you-are-attracted-to-certain-colors.html

    ReplyDelete

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